<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8c87ad57-c1d3-4159-8e08-f7d5dd22d6f5/Frame_15.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8c87ad57-c1d3-4159-8e08-f7d5dd22d6f5/Frame_15.png" width="40px" /> Check out Chapter 3 of The Success Secret for value-based pricing and models

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Table of Contents

  1. Estimate how much people will pay for their jobs-to-be-done
  2. Find your pricing reference points
  3. Narrow down the range of what you think you’ll charge

Step one:

Estimate how much people will pay for their job-to-be-done

Instructions

  1. Look at your call and research notes as you go through the table
  2. Record how much you think customers will pay for their ideal outcome/underlying desire

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Step two:

Create a reference point based on your competitors’ prices

Instructions

  1. Check your estimates against real-world data (your competitors’ prices)
  2. Add 10-15 competitors to the table with their prices and offers
    1. If you can’t find the information publicly, go undercover on a sales call with them and get the info

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