The Success Secret Workbook

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Workbook Table of Contents

Define your business problem statement

Create a unique offer that solves customer problems

Determine your rates and pricing structure

Build a sales pitch, script, and pipeline

Experiment like a growth hacker

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<aside> <img src=" " alt=" " width="40px" /> Define your business problem statement

❓Make a list of all the problems you care about

❓ Gut check: Narrow it down to problems other people care about, too

❓ Do people care enough to pay for a solution to this problem?

❓ State your problem in a specific and realistic way

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<aside> <img src=" " alt=" " width="40px" /> Create a unique offer that solves customer problems

🎀 List what your customers already use to accomplish their goals

🎀 Research the solutions they cited (these are your competitors)

🎀 What are YOUR goals? Figure out what you want to do

🎀 Assess your strengths and weaknesses; identify business opportunities and threats

🎀 Define your unique offer

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<aside> <img src=" " alt=" " width="40px" /> Determine your rates and pricing structure

💰 Estimate how much people will pay for their jobs-to-be-done

💰 Find your pricing reference points

💰 Narrow down the range of what you think you’ll charge

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<aside> <img src=" " alt=" " width="40px" /> Build a sales pitch, script, and pipeline

📣 Write your pitch, the short and long versions

📣 Do your research to discover and pre-qualify new leads

📣 Start pitching qualified prospects through cold outreach

📣 Hop on sales calls to learn more information and close just 1 deal

📣 Test your offer and prices by working through (45) initial calls

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<aside> <img src=" " alt=" " width="40px" /> Experiment like a growth hacker

📈 Better understand your customers by collecting feedback with offboarding questions

📈 List short-term business objectives

📈 Review and brainstorm easy tactics for customer acquisition, etc

📈 Plan and implement quick-turnaround growth hack experiments

📈 Track your results. Examine the data

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Define your business problem statement

Read Chapter one of The Success Secret as you go through the workbook section. Your hypothesis will automatically update when you’re done

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Create a unique offer that solves customer problems

Read Chapter two of The Success Secret as you go through the workbook section. Your unique selling point will automatically update when you’re done

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Example: We teach solopreneurs and small agencies how to solve customer problems with our startup-inspired eBook and notion template pack so they can start a scalable business

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Determine your rates and pricing structure

Read Chapter three of The Success Secret as you go through the workbook section. The tables will automatically update when you’re done

👇 Toggle for competitors and pricing

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Build a sales pitch, script, and pipeline

Read Chapter four of The Success Secret as you go through the workbook section. Your sales metrics will automatically update here as you go

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Experiment like a growth hacker

Read Chapter five of The Success Secret as you go through the workbook section. Growth experiments you want to try and their results will show up here

👇 Toggle for more info on your growth hacking

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